Crossing borders, redefining brands, and pioneering the future of digital identity.
A Korean-American Creative Director with 15+ years of experience in media, branding, and business. From a luxury icon to a strategic business leader, I reconstruct narratives and build resilient brands.
Transferred to HUFS (English Interpretation & Translation). Rebuilding professional expertise.
Launched 'Amy Factory'. Navigated through legal challenges and international relocation.
Debut 'Diary of a Bad Girl'. Established 'Korean Paris Hilton' image. Multiple TV shows & Brand Ambassadorships.
First online fashion mall. 10B KRW Revenue claim. Early entrepreneurial experience.
Premium expansion brand. Brand systematization attempts with unique identity.
Open for Branding Consulting, Speaking Engagements, and Business Partnerships.
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